There's been some talk about glyph walls lately. As one who frequently uses glyph walls I'd like to share my views on them.
In particular I'd like to address some of the comments and assumptions made by Croda of the marketsforgold blog. Recently he made the following series of posts regarding glyph walls.
The Glyph Wall – what is it and what is its purpose?
The Glyph Wall - how to combat it
In the first post Croda says "The ultimate aim of this strategy is one of two", then goes on to say it's either to permanently reset glyph prices or it's to force others out of the market.
Actually there's at least one more reason to use glyph walls. The reason I use them. To teach obsessive campers a lesson.
In the second post Croda talks about how to fight glyph walls. He says "The aim here is to bring all glyphs where there is a Wall down to just above cost price and let the glyph wall competitor undercut me and so make losses on each sale. Eventually they will become dispirited at crafting, posting making a small loss and repeating time and time again."
Awesome! When I post glyph walls that's exactly what I want the camper to do. Waste his time, effort and materials obsessing and stressing over undercutting me for very little profit. I will find his real threshold, post just over that and let him be the one to "become dispirited".
Croda assumes the purpose of a wall is to sell glyphs and that's not necesarily true. In fact in my experience the exact opposite is usually true. Walls and especially glyph walls often aren't intended to sell at all, they're there to cap the market at very low profit margins and teach someone a lesson.
When I use glyph walls I don't use them to sell glyphs, I use them to teach obsessive glyph campers a lesson. I'll keep the wall (or walls if they try buying me out) up for as long as it takes. Months, years, it doesn't matter, it's not costing me anything to keep the wall up and as long as they keep undercutting the wall, it doesn't take much effort to keep it up either. When the camping finally stops I raise my prices until the next obsessive camper comes along.
Doing a little simple math it costs 1s to post 1 glyph for 48 hours or 1g per 100 glyphs. If I post 5 of each glyph that comes out to approximately 20g to post 5 of every glyph in the game. An insignificant amount, easily covered by selling just 1 or 2 glyphs a day. Even if no glyphs sell, which virtually never happens, losing 20g a day won't make me go broke anytime soon (it'd take over 800 years).
I guess the moral of the story is don't assume the other guy thinks the same way you do. Doing so increases the risk your plan to combat his strategy is exactly what he wants you to do. You're doing all the work tanking the market for very little profit while he's just posting once every 2 days and laughing at you.